Searching for the best in SEO!

A few years ago I created w website to run alongside my business. Because my business, which is pizza delivery in Birmingham. When I made the website my thoughts were really to have a list of the food we offer so that existing customers would be able to go online and look at our menu, and then ring us up to place their order. This worked fine for a few years, and our customers valued the opportunity to be able to go online and see our menu. After a while, though, I noticed that the customer numbers were dropping slightly, despite the fact that I had increased my offline advertising budget.

I started to look into things and one friend of mine mentioned the changing nature of the internet. He explained to me that people were now doing something called ‘Optimisation’. Apparently this involves Search marketing specialists adapting your site so that it works well for the people who intend to use it, and they work to make sure that your site is more visible to the people who might be searching for this king of thing on the internet. It never really occurred to me that People would go online to find a pizza delivery – I just thought that people opened up their yellow pages and found a local take away business, and then got the internet site from there. I felt ac little bit foolish having overlooked the possibility that people were searching the internet for Pizzas and they weren#t finding me!

I decided to take a proactive approach and I enlisted the help of a great company called SEOP.com. These guys were fortunately able to discover what my specific search terms should be, and they were able to make my site rank number one on the google search engine results for my chosen terms! Needless to say business is booming, and I now have a much closer eye on the internet!