SEO Specialists and Keyword Phrases

The value of long tail keywords or keyword phrases can not be underestimated by SEO Specialists. Long tail keywords, in many cases will help you gain quicker success in organic rankings. Single keywords can often times be to vague or too open ended. The single word keyword will probably end up costing you more money than it is worth.

Take for example the keyword “shoes” this is a very general term and very open ended. When most people type in a search query they tend to be more specific. The search term is more likely to be “running shoes” or ” leather shoes.” Sometimes these two word terms are even too general. Good SEO Specialists understand that most long tail keywords are three to four words in length.

Most keyword tools will indicate the popularity of keywords and keyword phrases. SEO Specialists must however use common sense when integrating keywords and keyword phrases into web page content. There also has to be a good mix of single keywords and long tail keywords within the content of the targeted page.

The use of keywords and keyword phrases are the most important element in the title and description of the selected page. The major search engines use the title and some parts of the description on their search results. Google loves to use catchy sayings or clever writing excerpts from your content for the title or description. SEO Specialists should know this and take extra special time and thought when preparing the title and description content.

The use of keywords and keyword phrases goes far beyond just where they are placed on the page you wish to optimize. The words must flow together and be rhythmic. Google and the other major search engines have a reputation to maintain. They must show quality content for the searchers to insure continued success. SEO Specialists must train themselves to understand how to place long tail keywords and how to use them to maximum effect.

Search engines do not rank websites. Search engines rank web pages. Only the content of highest relevance will be considered in search quality. SEO Specialists have to also remember that there is usually more than one page on a website and appropriate content should be produced for each page of the site. Your client will love you when they find out more than the home page has been ranked in the serps.

By: Warren Milliman

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